TrendDesk by Sønr
The trend desk for insurance.
Ask anything. Put it on the desk and it reports back every week. Built on ten years of Sønr data no AI was trained on, with real researchers when you need them.
14 days free. No card needed.
While you were away, three things moved.
Ten years of research for innovation and strategy teams at
GeneraliTravelersQBETokio MarineAvivaLloyd’s
On the Sønr 2.0 beta? Sønr 2.0 has a new name. Same data, same team. What changes for you
How it works
A trend desk watches the market for you. This one never takes a week off.
Ask the desk
Any question about insurance, from a quick chat to a full research report. Every answer shows its sources.
How Ask works WorkflowsPut it on the desk
Pick what to watch: competitors, markets, vendors, any theme. It reports back as a Briefing, weekly or monthly.
See the five workflows Intelligence LibraryKeep it in one place
Every answer, every Briefing and every document you add, kept together. The desk reads all of it.
Inside the Library ResearchersBring in a person
When a question needs judgement, interviews or a workshop, Sønr’s researchers take it from there.
Meet the researchersUse cases
The research behind the work you already have to deliver.
The quarterly board update
Competitor moves, market movements and gaps, gathered every week. By quarter end, the paper is mostly written.
See how Claims, underwriting, operationsA vendor shortlist
Know the players, how established they are and who they already work with, in an afternoon rather than a quarter.
See how BrokersRenewal prep
Walk into every renewal knowing what has changed in your client’s market since the last one.
See how InvestorsA thesis check
Test an investment thesis against the market, and find the companies it missed.
See howWhy TrendDesk
Nobody has ten years of this data.
Data no AI was trained on
General AI learns from the open web. TrendDesk also draws on ten years of Sønr research that no model learned from. You can’t rebuild a decade after the fact.
Every answer shows its sources
Each point links to where it came from, with the date it was published. Check anything before it goes in front of the board.
Real researchers behind it
Sønr’s team has spent a decade inside insurance innovation. When a question needs a person, they pick it up.
“Workflows are great! And the vast data you built on does show the difference; the responses are significantly cleaner, [more] concise and relevant than any other AI chatbot.”
Who it’s for
For anyone in insurance who has to know what’s moving.
Insurers
Track competitors, technology and regulation across every line of business, and take evidence to the board.
For insurersBrokers
Know what’s changing in your clients’ world before the renewal conversation.
For brokersReinsurers
See new risks and market shifts forming before they’re priced in.
For reinsurersInvestors
Test a thesis against the market and find the companies you missed.
For investorsStartups and MGAs
Find who’s buying, who’s competing and where the gaps are.
For startups and MGAsConsultants
Get up to speed on any client’s market in an afternoon, with every point sourced.
For consultantsComing in March 2027
Pulse and Exchange are on their way.
Pulse shows what people in roles like yours are looking at, and what you’re missing. Exchange lets you share a finished report and unlock someone else’s. Both arrive on the desk in March.
Get first accessClaims teams at large US insurers are looking hard at AI fraud detection this month. It’s not yet on your radar.
Embedded small business cover in Southeast Asia: a market map, shared by a regional insurer.
Lock in the launch price for two years.
TrendDesk Pro, billed yearly at £1,188. Join by 28 February 2027 and that price is yours for 24 months, whatever Pro costs later.
- Everything in Pro, for one person
- The launch price, locked for 24 months
- 14 days free, no card needed
- Open to new customers and to everyone on the Sønr 2.0 beta
Know what’s moving. Before the board asks.
Try TrendDesk free for 14 days, on your own market. No card needed.